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- TACKLE BOX
- Tackle Box
- Another small one!
- TACKLE BOX
- HA HA!!
- The commercial begins with a man carrying his fishing equipment to his car.AIDA: The man carrying his equipment catches the interest of fishing enthusiast and normal people because they start to think what is he going to catch with it.
- In the next scene the man is walking to his boat smiling.AIDA: This scene is a set up scene it sets up for what happens in the following scenes. The mans smile is a form of irony and keeps the audience engaged.
- In this scene the man is visibly upset because he catches a small fish.AIDA: In this scene when the man says "Another small one" it builds interest, tension, and relatability with the audience. It makes the audience become invested in what will happen next.
- The man pulls out the Williams Whitefish Lure with a grin on his face.AIDA: This creates more interest and makes the audience curious of what the man will catch with the lure.
- Tackle Box
- Zoomed in image of the new lure.AIDA: In this scene you can see the lure is visibly glowing. This is to draw the viewers eyes to the product so that they can get a good look and know what they are getting.
- In this scene that man catches a big fish and is extremely happy.AIDA: The mans happiness in this scene show the desire part of AIDA because he is excited that he finally caught a big fish. Him physically catching the fish fills the action part of AIDA with the slashing water and jumping fish.
- Tackle Box
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