for marketing
Testo Storyboard
- Finally, class is over. Boy, oh boy, am I hungry!
- Me too. Too bad we have to eat that dining hall food. It is sickening and unhealthy!
- Yeah, you're right! Plus, no healthy or plant-based options exist for a guy like me!
- A problem is identified: hungry college students.
- What's this, I see? Chipotle meals for $9.99...just for students!
- DINING HALL
- Limited options from the dining hall tend to be repetitive and unappetizing.
- Wow, what a bargain! That burrito looks scrumptious, and there is a Chipotle five minutes from us. Let us go there instead!
- DINING HALL
- Many of the options tend to be unhealthy and limited to people with dietary restrictions.
- Mmm mm mmm! How delicious and filling! I will be a frequent of this Chipotle from now on.
- The students noticed the flyer at a time when they were already hungry. It captures their attention.
- The deal as well as the close proximity to the university's campus makes it an attractive option.
- The students enjoy their meals and become recurring customers of Chipotle.