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Diapositiva: 1
Enron took 16 years to become a giant with $65 billion in assets……and only 24 days to go bankrupt.
“We will change the energy world!”
Politician
Ken Lay
Diapositiva: 2
The beginning
In 1985, Enron was born. The dream: become the biggest energy company in the world.
Ken Lay, the leader, had powerful friends in politics.He loved deregulation — removing rules so companies could make more money.
Diapositiva: 3
Cliff Baxter - The brain
He grew up in a humble house, his father was a minister
I want to be part of the business world
Diapositiva: 4
Cliff Baxter - The brain
He got a PhD in economics.He joins Enron and pushes for big growth. The company rises fast.
Diapositiva: 5
Jeff Skilling arrives with a crazy idea. Investors love it. Enron becomes famous.
Let’s trade natural gas like stocks. We don’t sell gas… we sell future gas!
Diapositiva: 6
Fake profits
Shhh. Put it in the books.
But the money isn’t real…
Employee
Skilling’s accounting tricks:Mark-to-Market: Count future money as if it’s already here.Hypothetical Value: Profit from ideas that don’t exist yet.
Diapositiva: 7
Lou Pai Joins the party
He makes millions, sells his Enron stock, and leaves early — before the disaster.
I love two things: money and strippers
Diapositiva: 8
Andy Fastow´s Tricks
Andy Fastow, CFO, builds a secret company: “LJM” to hide Enron’s debt —and secretly profits from both sides.
Investors will never know
Diapositiva: 9
Cheating California
Enron manipulated electricity — shutting down power to raise prices.Enron: profits UP People: suffering
Diapositiva: 10
Warning signs
If people discover the lies… Enron will collapse.
Diapositiva: 11
The fall
Blame Fastow!!
Diapositiva: 12
The tragedy
Cliff Baxter becomes depressed.The pressure is too big and he takes his own life.
Diapositiva: 13
Sherron Watkins, an Enron employee, warns the bosses…but Ken Lay ignores her memo.
Destroy the evidence
Arthur Andersen — the auditors —Destroy documents to hide fraud.Courts call it obstruction of justice.
Diapositiva: 14
The truth comes out.Debt. Lies. Fake profits.Stock price crashes.Fastow gets arrested.
In only 24 days… Enron went from world-class to bankrupt.Four months later — trials begin and executives face justice.
Diapositiva: 15
Final Lesson
Greed destroys.No company is too big to fall.