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Brand Lattice- Before & After
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AFTER
BEFORE
Our website isn't working. We need something fresh.
Let's talk about the brand.
Not sure. 'Innovative', I guess.
Well, let's give this a try.
What do you think of this take on the site?
I don't know- it just doesn't quite feel like 'us'.
Ah. Hmmm….
Our website isn't working. We need something fresh.
Let's use this to align your new site with your brand.
OK. Neato.
I think we've really zeroed in on their brand personality.
(awesome, aligned site mock-up's)
How is this direction?
Excellent. I have questions I'll constructively formulate in line with the board we did.
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