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Diapositiva: 1
I want to try out the product
How much does this cost?
Why would I use this product?
This product seems confusing..
Wow! This sales process is great!
What's the refund policy?
This is too expensive
I wonder if there's a better alternative
How do I get started?
Is there any customer support available?
Do you have any special deals?
How to I buy this?
USER
THINKS
SAYS
FEELS
DOES
Overwhelmed
Asks friends or colleagues what they think
This was a great purchase
Anxious
Purchases product
Asks for free trial
This was a waste of money
More research
Excited
Walks away from product
Unsure
Lists pros/cons