Tento rozhovor je velmi častá situace v technologických společnostech. Vzhledem k rozdílu v tom, jak inženýři a marketing myslí, inženýři často myslí na to, že marketing je neinteligentní, a marketingové myšlenky inženýrů jsou obtížné pracovat. To vede k velkému tření a výsledkům na obou stranách plotu. Na tomto jevu je velká kapitola v knize Za zavřenými dveřmi: tajemství velkého managementu Johanna Rothman a Esther Derby.
Testo Storyboard
Diapositiva: 1
I want to talk about your code quality. Over 35% of your tickets failed QA.
What can we do to improve this?
Diapositiva: 3
How do you think marketing likes being referred to as stupid?
Diapositiva: 4
What do you think would happen if you spent more time trying to understand them?
Diapositiva: 5
Can we spend more time discussing this together? I want to make sure I understand.
Requirements
Diapositiva: 6
I have been hearing great things about you from QA and Marketing.
One Month Later...
Diapositiva: 0
My problem is stupid marketing keeps changing their mind on their stupid requests.
I don't know. Let me try.
Our last conversation was an eye opener. I see everyone in a whole new light.
I would love to, I just always thought you were in a hurry to leave.
I never thought of that ... I don't say it to their faces ... but my emails are a bit curt ...
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