Customer Journey Map - Entrepreneurship Example
Storyboard Descrizione
TagBack customer journey map following Maya from losing a hoodie, to buying TagBack, to telling other parents, with a feeling rating at each step.
Testo Storyboard
- Diapositiva: 1
- Trigger
- Maya gets a text: Jordan lost another hoodie. Feeling: 1 of 5.
- Diapositiva: 2
- Discover
- A TagBack flyer in the parent newsletter: "Never buy the same hoodie twice."
- Diapositiva: 3
- Decide and Buy
- She reads that no phone number is shown and orders a $10 family pack online.
- Diapositiva: 4
- First Use
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- Maya and Jordan put tags on six items, but the instructions are confusing and one goes on crooked. Feeling: 2 of 5.
- Diapositiva: 5
- The Magic Moment
- A classmate scans the tag on the bus; Maya gets a message and the hoodie is home that night. Feeling: 5 of 5.
- Diapositiva: 6
- After
- Maya posts in the class group chat; three parents order.