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That's great. I've studied about them aswell.
Hey Sara. I have done a strategic analysis of Woolworths Australia
So what information did you found through your analysis?
Let's go to Allen's house to discuss. He is also a part of this work.
The strengths we found out are scaling of the brand and sustainability initiatives
And the weaknesses are competition and supplier concerns
So tell me about the SWOT analysis first
The opportunities are technological advancement and online delivery
Very well, let's go outside now and then we'll tell you about the porter's five forces
And the threats might be discount chains and reputational damage right?
Sounds interesting. Lets continue this discussion at lunch.
They have a moderate supplier power as well as moderate buyer power
The first factor according to Porter's five forces is that they have a high rivalry with Coles
So let's continue the discussion till we receive our food
Absolutely correct!
The last two factors in the analysis are threat of discount and chain entrants
What about the marketing strategies they used
They segmented their target market and worked on their brand positioning
They made some strategical priorities aswell like investing in technology and maintaning the competitive pricing
The results they got were sublime like they Increased their market share and lowered their costs
Yes they made a positive brand repuatition by that aswell.
That's some great analysis guys keep it up. See ya tomorrow.
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