IMC 615

RC Cola Campaign

Intro
Office scene
Kitchen scene
Scene shows pre-adolescent boy playing video games. The scene cuts away with Mario Brothers death sound.
Frustration builds
Second scene shows Hispanic millennial male working on his computer. Audio: Kid calls "Papi, can you help me pass this level? Dad responds: "Let me grab an RC Cola and I'll be right there."
A helping hand
Scene: Dad walks into kitchen, opens refrigerator and grabs one ice cold RC Cola. Audio: Mario Brothers death sound plays again Scene: Dad decides to grab a second RC Cola.
Victory! La buena vida!
Scene: Dad walks into family room. Son looks frustrated. Audio: The Mario Brothers death sound plays a third time.
Scene: Dad hands son an RC Cola. Audio "I know a secret passage, we'll beat this." Scene: Kid smiles and dad sits down.
Scene: Mario Brothers victory song plays. Dad and son smile. Both take a drink of RC Cola. Audio: Announcer says: "La buena vida. Share all your great tastes. Share an RC Cola!"

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