Gatavojoties nākotnei, uzņēmumiem iesaistīties stratēģiskajā plānošanā. Šis process aplūko faktorus, gan uzņēmuma iekšienē un ārpus tās, un bieži izmanto SVID analīzi, vai līdzīgu struktūru, lai organizētu radīto informāciju. Stratēģiskā plānošana, kas pēta ārējo faktoru sauc vides skenēšanas.
PEST analysis example with storyboards- business and strategic analysis
Montāžas Teksta
Slidkalniņš: 1
Political
• Domestic widget licensing bill to be voted on• Privatization of Swedish widget industry imminent
Slidkalniņš: 2
Economic
• Widget raw materials prices projected to rise over the next 5 years• Local unemployment very low (may increase turnover)• Inflation rate is falling again
Slidkalniņš: 3
Social/Cultural
Sold
• New immigrants more likely to need widgets• Widgets continue to be viewed as traditional• Sustainable widget production more important to consumers• Retiring boomers (less likely to replace widgets)
Slidkalniņš: 4
Technological
Widgeter Mk. IV
• Mk. IV widgeter currently cuts raw materials by up to 2%• Little RD funding for widget innovation• Little room for further automation of widget manufacturing