I voted for higher taxes, and my workshop hasn't had to move overseas!
CARD STACKING
Fare increases keep YOU on schedule!
Your tax dollars help!
Strongly loaded words that access the positive emotions of the target audienceEmploys slogansUtilizes virtues of audience
Don't let your child get left behind! Save our Schools!
Creates a sense of isolation for audience members who have not yet joined the causeAppeals to conformity and longing to belong
Endorsement by a celebrity, politician, or other well-known, well-respected entity
PLAIN FOLKS
We love the new noise ordinances! No more late work mornings because we couldn't sleep all night!
Selective informationFocuses on one side of an argument, such as only the positive, or only the negative
NAME-CALLING
TYPES OF PROPAGANDA
TRANSFER
• Endorsement by an ordinary person who is humble and trustworthy• Makes the purpose of the propaganda seem reasonable and normal
Using names that evoke a negative emotional response, such as fear
Employs techniques that access the audience's positive feelings about something, and transfer them to the idea being promoted Relies heavily on symbolism
