I voted for higher taxes, and my workshop hasn't had to move overseas!
CARD STACKING
Your tax dollars help!
Fare increases keep YOU on schedule!
• Strongly loaded words that access the positive emotions of the target audience • Employs slogans • Utilizes virtues of audience
Don't let your child get left behind! Save our Schools!
• Creates a sense of isolation for audience members who have not yet joined the cause • Appeals to conformity and longing to belong
• Endorsement by a celebrity, politician, or other well-known, well-respected entity
PLAIN FOLKS
We love the new noise ordinances! No more late work mornings because we couldn't sleep all night!
• Selective information • Focuses on one side of an argument, such as only the positive, or only the negative
NAME-CALLING
TYPES OF PROPAGANDA
TRANSFER
• Endorsement by an ordinary person who is humble and trustworthy • Makes the purpose of the propaganda seem reasonable and normal
• Using names that evoke a negative emotional response, such as fear
• Employs techniques that access the audience's positive feelings about something, and transfer them to the idea being promoted • Relies heavily on symbolism
