Ved forbereder for fremtiden engasjerer selskaper seg i strategisk planlegging. Denne prosessen ser på faktorer både i og utenfor selskapet, og bruker ofte en SWOT-analyse eller lignende rammeverk for å organisere den genererte informasjonen. Strategisk planlegging som undersøker eksterne faktorer kalles miljøskanning.
PEST analysis example with storyboards- business and strategic analysis
Storyboard Tekst
Lysbilde: 1
Political
• Domestic widget licensing bill to be voted on• Privatization of Swedish widget industry imminent
Lysbilde: 2
Economic
• Widget raw materials prices projected to rise over the next 5 years• Local unemployment very low (may increase turnover)• Inflation rate is falling again
Lysbilde: 3
Social/Cultural
Sold
• New immigrants more likely to need widgets• Widgets continue to be viewed as traditional• Sustainable widget production more important to consumers• Retiring boomers (less likely to replace widgets)
Lysbilde: 4
Technological
Widgeter Mk. IV
• Mk. IV widgeter currently cuts raw materials by up to 2%• Little RD funding for widget innovation• Little room for further automation of widget manufacturing
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