Five Forces Example
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Porterjevih pet sil za analizo konkurence
Avtor Nathanael Okhuysen
Industrijska organizacija je področje študija, ki proučuje razlike med "popolne" konkurence med podjetji najdemo v ekonomskih učbenikih, in "nepopolno" konkurence na voljo v realnem svetu. Eno orodje izhaja iz polja, je "pet sil" analiza Michael Porter, že od samega začetka svoje semenske knjige, konkurenčne strategije. Porter razvil analizo pet sil kot strožji variacije pogosto uporablja SWOT analize. Okvir se osredotoča na raven konkurence v industriji oceniti strateški položaj podjetja. V nasprotju z analizo SWOT, pet sil raziskava poslovnega okolja, ne pa obravnavanje samo določeno podjetje. Skupaj z analizo PEST, da koplje globlje v priložnosti in nevarnosti v SWOT.
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Snemalna Knjiga Opis
An analysis of competition in the widget industry using Porter's Five forces framework.
Snemalna Knjiga Besedilo
- Zdrs: 1
- Rivalry
- • The widget market is well established and saturated; growth is slow• Commoditization of widgets leads to very low customer loyalty
- Zdrs: 2
- Subsitution
- WIDGET! Get yours today!
- All new!
- • Widgets are traditional• Alternatives lack the flexibility of widgets• Wodgets are the most common substitute.• Smart-widgets could become a threat.
- Zdrs: 3
- Sellers
- All others
- Acme Corp.
- XYZ Minerals
- • Acme Corp. currently supplies 53% of all raw materials for widgets• All widget raw materials are commodities• Cost of raw materials constitute 1/3 of costs
- Zdrs: 4
- Buyers
- • Consumer-grade widget distribution highly fragmented• Widgets are nonessential• Buyers are very price sensitive
- Zdrs: 5
- New Entrants
- • Facilities require capital investment• Increasing returns to scale• Threats most likely to originate from a large manufacturer diversifying