Pri pripravi na prihodnost, podjetja sodelujejo pri strateškem načrtovanju. Ta proces se osredotoča na dejavnike znotraj in zunaj podjetja, in se pogosto uporablja SWOT analize, ali podoben okvir, da organizira informacije, pridobljene. Strateško načrtovanje, ki proučuje zunanje dejavnike imenujemo okoljska skeniranje.
PEST analysis example with storyboards- business and strategic analysis
Snemalna Knjiga Besedilo
Zdrs: 1
Political
• Domestic widget licensing bill to be voted on• Privatization of Swedish widget industry imminent
Zdrs: 2
Economic
• Widget raw materials prices projected to rise over the next 5 years• Local unemployment very low (may increase turnover)• Inflation rate is falling again
Zdrs: 3
Social/Cultural
Sold
• New immigrants more likely to need widgets• Widgets continue to be viewed as traditional• Sustainable widget production more important to consumers• Retiring boomers (less likely to replace widgets)
Zdrs: 4
Technological
Widgeter Mk. IV
• Mk. IV widgeter currently cuts raw materials by up to 2%• Little RD funding for widget innovation• Little room for further automation of widget manufacturing