Business Model Storyboard for RyanAir_RodKing

INPUTS/PARTNERS
Fuel Suppliers
Joint Ventures; Global Alliances
VALUE PROPOSITION
("The Southwest Airlines of Europe")
Low Fare; Free Seats
COST STRUCTURE (-)
Low Variable Cost (Staff/Fuel/...)
Low Fixed Cost Per Passenger
INTERNAL RESOURCES
Lean (Low Cost) HQ
Fleet of Standardized Planes
(Secondary Airport: Rental)
Lean Staff (Non-unionized)/Culture
CHANNELS & RELATIONSHIPS
Online Website
Few Travel Agents
REVENUE STREAMS (+)
Additional On-flight Services such as Food and Drinks; Excess Baggage (after 10kg)
Large Volume of Low Fares
Advertising in/on Aircraft
PROCESSES/ACTIVITIES
Marketing & Sales; Word-of-Mouth Advertising
Asset, Policy, and Governance Choices
Human Resource Development; Incentives to Employees
Short-haul Flights; High Utilization; Fast Turnaround Time; No Meals
Travel Cost (of Competitors) is High
Young and Leisure Traveler
CUSTOMER/ JOB-TO-GET-DONE/GOAL
Commute Between Nearby Cities or Suburbs
KEY METRICS/ LEARNING/VALUE (+/-)
Volume; Velocity; Turnaround Time
Air Ticket Price
Profitability; Fixed Cost Per Passenger
Reputation (Referral; NPS)

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