Customer Journey Map for HR Hailey
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Kako Stvoriti Kartu Kupca Kupca
Autor Aaron Sherman
Ovo je četvrti dio našeg Illustrated Guide za razvoj proizvoda. Dio razvoja proizvoda je razumijevanje vaših kupaca. Putovanje klijentovim putovanjima proces je promatranja završne serije događaja koji čine cijelu priču prije vašeg proizvoda / usluge, koristeći vaš proizvod / uslugu i poslije. Te karte mogu postati dosta dugo i uključuju mnoge glumce ili osobe. Možda čak ni nisu linearni. Pregledom ovih različitih putova s klijentima moguće je identificirati ključne slučajeve upotrebe koje vaš proizvod / uslugu treba učiniti nevjerojatno dobro. To bi trebalo obuhvaćati sve što trenutno uzrokuje puno žalbe klijenata (često bez dobrih razloga), a koriste slučajeve koji stvarno poboljšavaju ponudu osnovnih proizvoda.
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Opis Storyboarda
Customer Journey Map / Customer Journey Mapping
Storyboard Tekst
- Acme Co has a Morale Problem
- Employee retention rate is becoming a problem.
- HR Hailey Begins to Research Ideas
- Improve Company Moral
- Ten Quick and Cheap Tips to Improve Company Morale
- SoLoMoFoo is First Discovered
- Ten Quick and Cheap Tips to Improve Company Morale
- Workplace Social Food Sharing Network
- Call to Action to Get Started
- • Share Free Food at Work • Increase Sense of Community • Quick and Easy to Get Started
- Email Setup Instructions
- HR Hailey is informed by the CEO that morale in the company is low, and this is causing employees to quit.
- IT Ivan Recieves a Notification
- To: IT IVAN
- HR Hailey would like you to install and deploy SoLoMoFoo to your company. This should take about ten minutes and is completely painless. Thanks, SoLoMoFoo Team
- HR Hailey doesn't know what she is looking for and starts by reading a few blogs looking for tips and tricks.
- The Following Week
- Is it just me, or is work more fun now that SoLoMoFoo is causing all these impromptu snack breaks?
- The idea of sharing food and creating more of a community in the office intrigues HR Hailey.
- One Month Later
- After reading the SoLoMoFoo website, HR Hailey is even more convinced this is a great product and emails instructions to IT Ivan.
- Well Deserved Praise
- Our latest employee happiness survey is the best it has been in months. Thank you!
- IT Ivan receives an email with instructions and is easily able to setup and deploy SoLoMoFoo.
- Acme Co. has really gotten into using SoLoMoFoo and lots of great conversations are happening in the kitchen.
- HR Hailey reviews the usage of SoLoMoFoo to really see how much people are using it.
- People are using SoLoMoFoo a lot.
- Charlie the CEO invites HR Hailey into his office to congratulate on her on quickly and cost effectively improving team morale.
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