Industrijska organizacija je područje studija koje istražuje razlike između "savršenog" natjecanja među tvrtkama koje se nalaze u ekonomskim udžbenicima i "nesavršenom" natjecanju u stvarnom svijetu. Jedan alat izveden iz polja je Michael Porterova analiza "pet sila", od samog početka njegove temeljne knjige "Competitive Strategy". Porter je razvio analizu pet sila kao rigorozniju varijaciju široko korištene SWOT analize. Okvir se fokusira na razinu konkurencije unutar industrije za procjenu strateškog položaja tvrtke. Za razliku od SWOT analize, pet sila istražuje poslovno okruženje, a ne ispitivanje određene tvrtke. Zajedno s PEST analizom, dublje ulazi u mogućnosti i prijetnje SWOT-a.
Five Forces Sub-Analysis - An in-depth look at the factors which influence new entrants to the widget industry.
Storyboard Tekst
Slajd: 1
Profitability
The widget industry is not remarkably profitable. This will deter new entrants.
Slajd: 2
Economies of Scale
The low margins on widget production are primarily due to cost of raw materials. Profitability comes through mass production. This impedes new entrants.
Slajd: 3
Expensive Facilities
Modern widget production requires significant land, structures, and machinery. These items usually require extensive capital investment, raising barriers to entry.
Slajd: 4
Internal Regulations
Welcome to the 83rd annual WMC convention.
Since the Great Widget Collapse of 1937, the Widget Manufacture's Consortium instituted stricter marketing rules to protect consumers and burden new entrants.
Slajd: 5
No Key Intellectual Property
While some widget production processes are still patented, many alternatives exist and are widely available for a nominal cost. This benefits new entrants.
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