Product Solution Benefit

Posodobljeno: 12/3/2018
Product Solution Benefit
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B2B vs. B2C Mapping Mapping Mapping

Začnite Uporabniško Karto za pot

Journey Maps so pripovedne zgodbe vaših uporabnikov, ki vam omogočajo, da vidite, kako lahko stranka potrebuje vaš izdelek, kako naj bi prišli do vašega izdelka in kako bo vaš izdelek koristil. Ustvarjanje teh zemljevidov omogoča, da ugotovimo, kje imamo morda pomanjkljivosti v naši tržni strategiji ali uporabimo scenarije primerov. Ob resnični in relativni kupni zgodbi nam omogoča, da najdemo najbolj logične rešitve za naše težave.


Check out some of our journey map resources!


Snemalna Knjiga Opis

Uporabi predlogo predloge - predlogo priprave za izdelek

Snemalna Knjiga Besedilo

  • Problem Experienced
  • I am doing ______________ and really wish I could ______________
  • Solution Search
  • I try the obvious solution ______________ but ______________
  • Product Discovery
  • Oh I just found ______________ by ______________
  • Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
  • Product Experienced
  • All I do is hit this magic button...
  • For most problems there is an existing solution, explain why it doesn't quite work in your scenario.
  • Problem Alleviated
  • ______________ shows up at ______________
  • Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
  • Beneficial Outcome
  • Wow! This product saved me ______________ and let me ______________
  • Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
  • Magic Button
  • After the magic button is pressed, what happens from a customer perspective?
  • Why is the customer happy? What benefit to them was experienced?