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Career and technical education (CTE) gives students the chance to practice the work they will do on the job: pitching an idea, understanding a customer, planning a budget, and persuading an audience. Storyboards let students plan out a business, a brand, or a campaign step by step before they build it, and they give teachers a clear picture of each student's thinking. Our CTE teacher guides follow one student company, TagBack, from first idea to ad campaign, so you can teach entrepreneurship and marketing as one connected unit or use any activity on its own.
All Lesson Plans
How to Teach a CTE Unit with Storyboards
Choose a teacher guide for your course
Pick the guide that matches your class, such as Entrepreneurship for a business course or Marketing and Advertising for a marketing course.
Introduce the running example
Show students the TagBack example so they see how a real student business moves from idea to launch.
Assign activities with ready-made templates
Copy the activity templates into your Storyboard That classroom so students start from a clear structure.
Have students build their own business or campaign
Teams apply each step to their own idea, using the example as a model.
Present the work and give feedback
Students pitch from their storyboards to the class or a panel, then revise using feedback from you and their classmates.
Frequently Asked Questions about CTE Lesson Plans
What is career and technical education (CTE)?
Career and technical education is a set of courses that teach students the skills used in specific careers, such as business, marketing, health science, and manufacturing. CTE classes focus on real projects, so students practice the work instead of only reading about it.
How can storyboards be used in CTE classes?
Students use storyboards to plan their work before they do it: mapping a customer's experience, planning a pitch, laying out an ad campaign, or showing the steps of a process. The finished storyboard gives teachers a clear picture of each student's thinking and gives students a visual to present from.
What grade levels are these CTE lesson plans for?
Both guides work for grades 6-12: middle school classes can do the core activities, while high school, CTE, and DECA or FBLA students add the more advanced ones.
Do students need any business experience to do these activities?
No. Every activity comes with an example and a template, and the guides use one running example, TagBack, a student business that sells name labels, so students can see each step done before they try it with their own idea.
Can I teach the Entrepreneurship and Marketing guides together?
Yes. Both guides follow the same student company, so students can build a business in Entrepreneurship and then create the brand, ads, and marketing plan for it in Marketing and Advertising. Each activity also works on its own if you only have a day or two.
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