Using Storyboarding and de Bono's Six Thinking Hats

By Marissa Martinez

See more articles in the Business Resources section.

The Six Thinking Hats, a concept articulated by Edward de Bono, is a powerful tool for brainstorming and innovation. By breaking down thoughts into six “parallel” or “lateral” areas, it allows a spectrum of thought, from gut feeling to data analysis, to be separately discussed. By using these six types of thinking in a structured way, groups can more effectively approach problem solving.

The Six Thinking Hats

First, let's briefly explain the six hats and the role each plays:

Start My Free Business Trial

Our natural way of speaking often combines multiple hats. For example we may say, "This idea aligns with our current strategy and could improve our market position, but I'm not sure the cost is reasonable or that our customers will fall in love with it." That sentence goes from white hat (aligns with strategy – a fact) to yellow (improve market position – a benefit) to black (costly – what could go wrong) to red (customers may not love it – feelings). The six hat approach helps us to analyze these hats into different statements and consider them separately.

Hat Definition Examples
Blue Hat Manages the thinking process by timekeeping, moderating, and ensuring the Thinking Hat guidelines are observed.
  • "We will discuss this matter for one hour."
  • "Time to Yellow Hat this idea. Everything else aside, what are the benefits of this plan?"
  • "Let’s set aside emotional responses for the moment; we’ll come to them when it is time to put on the Red Hat."
White Hat Calls for and provides facts and data that are known or needed.
  • "What does it cost us to manufacture one unit?"
  • "Revenue was up 8.5% last quarter."
  • "There are estimated to be 75 million people that are 18-34 years of age in the US, as of last year."
Green Hat Focuses on alternatives, new perceptions, or fresh ideas.
  • "Instead of manufacturing in China, we could refurbish a plant in Detroit."
  • "This is a difficult position. Let’s brainstorm some potential solutions to address the Black Hat problems."
  • "Are there other options?"
Yellow Hat Finds the value and benefits of ideas and supporting concepts.
  • "Can we curtail heating or air conditioning to save on energy costs?"
  • "Our sales staff already has a lot of experience selling widgets."
  • "Pushing into a new market segment would open up a lot of room for growth."
Red Hat Acknowledges feelings like fear, disappointment, enthusiasm, and expresses intuitions or hunches.
  • "That suggestion makes me angry."
  • "I really love this project! I’m excited to work more on it!"
  • "There is no White Hat data to support it, but my gut says customers are afraid we'll cut legacy support down the road."
Black Hat Spots problems and tries to make the best argument against an idea.
  • "We don’t have the production capacity to expand that fast."
  • "I’m pretty sure that would be illegal."
  • "That idea has a lot of Yellow Hat benefits, what problems can we find with it?"

Using The Thinking Hats in Team Activities

Teams can use these hats in any order during a discussion, but typically progress from blue, to white, to green, to yellow, to red, and finally to black. This order organizes the discussion:

Any hat could make a reappearance in the discussion. For example, after facts (white) are laid out, more process (blue) may be applied, or after pros (yellow) and cons (black) are discussed, new ideas (green) may surface.

Thinking Hat Example

Here is an example using the Six Thinking Hats to examine and discuss a potential business decision. At Storyboard That, we constructed a fictional project: Social-Local-Mobile-Food, or SoLoMoFoo to illustrate all sorts of business ideas. This example shows how the Six Thinking Hats would be applied by the SoLoMoFoo team. Thoughts are explicitly broken down as answers to questions that correspond with each hat.

For more information and examples with SoLoMoFoo, check out Storyboard That's Illustrated Guide to Product Development.

Start My Free Business Trial

Parallel Thinking

Parallel Thinking” is de Bono’s term for a constructive alternative to “adversarial thinking”, or debate. Unlike adversarial approaches, where participants are championing ideas against each other, parallel thinking proposes that each participant work along a different track of thought, or that all participants approach one way of thinking at a time. Rather than opposing each other, everyone participating works along separate courses towards a common goal.

This is what a meeting looks like when parallel thinking isn’t enforced. The participants aren’t actively using the six hats, and while their statements, questions, and suggestions can each be identified, value is being lost as they shift between modes of thinking and get caught up on individual ideas.

Start My Free Business Trial

This isn’t a bad meeting, but it is easy to see how participants could get caught up defending a pet idea or attacking other people’s suggestions. Let’s look at how it could improve if the participants engage in parallel thinking. As this scenario illustrates, parallel thinking has a number of advantages. It separates thoughts to avoid confusion and helps participants furnish better answers by asking them to tackle small, discrete questions, rather than large, complex ones. It creates an atmosphere conducive to exploring ideas rather than one set on proving one side right. The Six Thinking Hats are a tool for enforcing a disciplined parallel thinking strategy.

Start My Free Business Trial

Thinking Hats in Practice

Using these hats takes some practice. Remember that this approach is not intended to "feel natural" at first. It is intended to help individuals focus on problem solving. Practice, however, can help the team flow through the hats more easily, and gives everyone in the organization a shorthand to focus on the analysis rather than their complicated thoughts and responses to the process.

Here are a few tips for running a “Six Hats” meeting:

  • Empower a moderator (a designated blue hat) who has read de Bono’s book beforehand to set an agenda and facilitate the meeting.
  • Use six physical hats of different colors (or labeled with the different roles) to remind participants of the different thinking categories and signal what category is the current focus.
  • Ensure that participants all have a way to record ideas, either for brainstorming, or to save for when the conversation moves to the appropriate hat.

If you're having trouble getting started, here's a Six Thinking Hats template like the one for SoLoMoFoo. Answer the questions posed in each caption with your own text and then design pictures in the cells. Illustrating your most salient thought in each category can make them concrete for yourself and fellow brainstormers.

Start My Free Business Trial

Start My Free Business Trial

Help Share Storyboard That!

Looking for More?

Check out the rest of our Business Articles and Resources!

All Business Resources | Product Development | Negotiation | Business Frameworks | Film and Video Resources

Start My Free Trial
Start My Free Trial
© 2018 - Clever Prototypes, LLC - All rights reserved.
Explore Our Articles and Examples

Try Our Other Websites!

Photos for Class – Search for School-Safe, Creative Commons Photos (It Even Cites for You!)
Quick Rubric – Easily Make and Share Great-Looking Rubrics
Prefer a different language?

•   (English) Using Storyboarding and de Bono's Six Thinking Hats   •   (Español) Utilizando Storyboarding y los Bono's Six Thinking Hats   •   (Français) Utilisation de Storyboard et de Bono Six Thinking Hats   •   (Deutsch) Verwenden Sie Storyboarding und de Bonos Sechs Denkende Hüte   •   (Italiana) Utilizzando Storyboard e de Sei Cappelli per Pensare di Bono   •   (Nederlands) Met Behulp van Storyboarding en de Bono's Zes Thinking Hats   •   (Português) Usando Storyboarding e de Bono Seis Pensando Chapéus   •   (עברית) באמצעות תכנון מראש ודה כובעי החשיבה השש של בונו   •   (العَرَبِيَّة) عن طريق القصص المصورة ودي قبعات التفكير الستة بونو   •   (हिन्दी) Storyboarding और डी बोनो के छह सोच सलाम का प्रयोग   •   (ру́сский язы́к) Использование Раскадровки и де Шесть Thinking Hats Боно   •   (Dansk) Brug Storyboarding og de Bonos Six Thinking Hats   •   (Svenska) Med Hjälp av Storyboarding och de Bonos Sex Tänkarhattar   •   (Suomi) Käyttämällä Storyboarding ja de Bonon Kuusi Ajatteluhattua   •   (Norsk) Ved Hjelp av Storyboards og de Bonos Seks Tenkehatter   •   (Türkçe) Storyboard ve de Bono'nun Altı Düşünce Şapkasını Kullanma   •   (Polski) Korzystanie z Storyboardingu i Sześciu Myśliwców de Bono   •   (Româna) Utilizarea Panourilor de Editare și de Six Thinking Hats Bono   •   (Ceština) Používání Storyboarding a de Bono Metoda Šesti Klobouků   •   (Slovenský) Použitie Storyboarding a de Bono's Six Thinking Klobúky   •   (Magyar) Segítségével Storyboarding és de Bono Hat Gondolkodó Kalap   •   (Hrvatski) Korištenje Storyboardinga i de Bonoovih Šestoručnih Šešira   •   (български) Използвайки Storyboarding и Шестте Мислещи Шапки на Де Боно   •   (Lietuvos) Naudojant Storyboarding ir De Bono Šešių Mąstymo Skrybėlės   •   (Slovenščina) Uporaba Storyboarding in de Šest Klobukov Razmišljanja Bonovih   •   (Latvijas) Izmantojot Storyboarding un de Bono Sešas Domāšanas Cepures   •   (eesti) Kasutades Režiipõhine ja de Bono Kuus Mõttemütsi