Video Marketing Templates

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Video marketing is quickly becoming the standard for most product campaigns as it allows your target audience to sit back and easily understand what the product or service does and how it can improve their lives. To create an effective marketing video, it's important to understand the value of different types of videos and tailor your approach to your target audience. Video marketing is an extremely powerful and effective sales and marketing tool. However, creating a compelling video isn't always easy and requires careful planning and preparation.

One important step in the planning process is to create a video storyboard that clearly presents your vision to the team before the actual filming takes place. A video storyboard template can help you experiment with multiple video concepts quickly and easily, while keeping costs low. By using storyboard examples for video, you can reduce the risk of miscommunication between the video marketing team and the product development team.

Through the use of video storyboards, a video marketer can present a number of different options to the product developer, allowing them to choose the best option for their target audience. This ensures that both parties have a clear understanding of what the final product will look like and helps to eliminate any potential misunderstandings or miscommunications. Overall, by utilizing a video storyboard example, you can create a more effective and efficient marketing video that resonates with your target audience.

To Get Started, Here are 5 Storyboard Templates for Marketing Videos

The Brand Reinforcer

When people are deciding which product to buy or which service to use they often have too many choices and too little time. Making sure your company's name comes to mind first is essential, and the best way to do this is through brand reinforcement. Using a visual story board template for video can help you effectively plan and execute your brand reinforcement strategy. By using video storyboard templates, you can experiment with different ways to incorporate your company's name and logo into the video in a way that is engaging and memorable for your target audience. This will help ensure that your brand is reinforced in the mind of the customer, making it more likely that they will choose your product or service over competitors. Storyboard That offers many free video storyboard templates available online that you can use to streamline your brand reinforcement process. By utilizing a free video storyboard template, and incorporating your company's name and logo throughout the video, you can increase brand recognition and ultimately drive more sales for your business.

Create a Video Marketing Template*

The Customer Journey

People do not like feeling like they're being sold something or being told what to buy. Instead of focusing on the sale, take your customers on a journey with your short video. Start with an introduction to your characters, their setting, and their problems, and show them a real life example of how your product or service can be useful to them. By following the customer journey and starting with an introduction to your characters and their problems, you can effectively showcase how your product or service can be useful to your audience. Adding humor or suspense to your video can help keep your viewers engaged and make your story more memorable. It's important to make the story believable and try to form an emotional attachment between your characters and your audience.

Storyboarding is an essential part of creating a compelling video that takes your customers on a journey. By using storyboard templates and a storyboard for video template, you can effectively plan out the structure of your video and create a storyline that resonates with your target audience. Video storyboard examples can provide inspiration for how to effectively structure your story and create a memorable video that captures your viewer's attention.

To make your video stand out, consider using a professional cartoon storyboard. A cartoon storyboard can help bring your characters to life and make your story more relatable to your audience. Through the use of a professional cartoon storyboard, you can create a cohesive and visually appealing video that effectively communicates the value of your product or service.

Overall, utilizing storyboard templates, storyboard for video template, video storyboard examples, and professional cartoon storyboard can help you create a video that effectively takes your customers on a journey and communicates the value of your product or service in a compelling way. By focusing on storytelling and creating relatable characters, you can create a video that resonates with your audience and sets your brand apart from the competition.

Create a Video Marketing Template*

The Demo

When someone purchases a product or a service, the last thing they want is to have to figure out how to use it. Making a quick, simple demo video allows your customers to easily understand how to use your product or service and will allow them to get the most out of their purchase. This, in turn, will lead to happier customers, better retention, and a successful business.

Create a Video Marketing Template*

The Customer Testimonial

To create effective customer testimonial videos, it's important to have a storyboard template specifically designed for them. A customer testimonial storyboard can help ensure that the final product is a genuine and relatable portrayal of your satisfied customers. The video production process for these types of videos is crucial, as it involves capturing real-life experiences and opinions from your customers. By using a customer testimonial storyboard, you can organize and plan the video production process more efficiently. It allows you to map out the different elements of the video, such as the different customers you'll feature and the specific things they'll talk about. With a solid storyboard in place, you can create customer testimonial videos that are both engaging and effective at building trust with your audience.

Create a Video Marketing Template*

Animated Video

The use of animated videos in marketing can be an incredibly effective tool for promoting products or services. One of the main advantages of animation is that it allows you to explore creative concepts that may be beyond the laws of nature or difficult to convey through traditional filming methods. If your product gives customers the sensation of flying to the moon, an animation can visually convey that experience. Another benefit is that cartoon character storyboards can be less distracting than using real-life people, especially if the video is designed to convey data. Animated characters can clearly point to information on a board or screen, making it easier for the audience to comprehend. Lastly, using professional cartoon storyboard templates or animation storyboard templates enables you to visualize abstract ideas in a simple, engaging way. For instance, you can easily show the impact of your product on a global scale by using an animation of a globe and a crowd of people. By utilizing the best video storyboard templates, you can create compelling marketing videos that grab your audience's attention and effectively communicate your message.

Create a Video Marketing Template*

Now it's your turn. Choose one of these five templates and edit the storyboard to add your own information. Or if you're up for the challenge, create your own storyboard from scratch right here!

How to Make a Video Storyboard


Identify Audience

Start by identifying your target audience and the message you want to convey in your marketing video. This will help guide the overall direction of your storyboard.


Choose a Template

Look for a marketing video storyboard template or an animation storyboard template online. There are many free video storyboard templates available that can be a great starting point for your own project.


Begin Creating

Take the time to create a rough sketch of each scene in your storyboard. You don't need to be an artist, but the more detailed your sketch is, the easier it will be for you and your team to understand the vision for the final video.


Add Dialogue

Add any necessary dialogue or text to each scene in your storyboard. This will help clarify what's happening in each scene and make it easier to move on to the next step in the video production process.


Incorporate Testimonials

Incorporate customer testimonial storyboard or customer testimonial videos in your storyboard to help build trust with potential customers. These can be a great way to show how your product or service has helped real people in the past.



Once you've finished your storyboard, review it with your team and make any necessary changes. This will ensure that everyone is on the same page before you start filming.



Remember that the best video storyboard templates are the ones that are easy to understand and communicate your message clearly to your audience. Don't be afraid to experiment with different ideas and concepts to find the perfect fit for your marketing video.

Frequently Asked Questions About Video Storyboards

What is a video storyboard template, and how can it help with marketing videos?

A video storyboard template is a pre-designed framework that helps you plan out and visualize your marketing video. It lays out the scenes, shots, and transitions that will be used in the final video, allowing you to make sure that all the necessary content is included and that the video flows smoothly. Using a video storyboard template can help you create a more polished and professional marketing video, as it provides a clear structure to follow.

How can I make sure that my marketing video is effective?

To ensure that your marketing video is effective, it is important to start with a clear goal in mind. Identify what you want your video to achieve, whether it is to drive sales, build brand awareness, or educate your audience. Then, make sure that your video storyboard is designed to support that goal, with a clear structure, engaging visuals, and compelling messaging.

Are there any common mistakes to avoid when creating a marketing video storyboard?

One common mistake to avoid is trying to cram too much information into your video. Instead, focus on one or two key messages that you want to convey, and make sure that your storyboard supports those messages. Additionally, be sure to consider the audience for your video and tailor your messaging and visuals to their needs and interests.

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