https://www.storyboardthat.com/product-development-illustrated-guide

Product Development Guide


We have developed a fictitious business named SoLoMoFoo - short for Social Local Mobile Food. In our Illustrated Guide to Product Development we take you through the product development journey of SoLoMoFoo. We start with the idea and how to formulate an elevator pitch. Next, we discuss go-to-market strategies and how to discover and create user personas. Finally, we wrap up with customer journey mapping and validating business assumptions. Improve your product development skills and check out the SoLoMoFoo journey below!



Part 1: The Elevator Pitch
Elevator Pitch Lesson Plans
Part 2: Go-To-Market Strategy
Negotiation Styles
Part 3: Personas for Product Development
User Personas
Part 4: Customer Journey Mapping
Customer Journey Mapping Lesson Plans
Part 5: Validating Your Business Assumptions
Biz Assumptions Lesson Plans



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