Rhetoric Project: Tissues Ethos
Storyboard Text
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- By god I have thought of the most genius idea
- 1924
- Tissues: Ethos Advertisement
- THE TISSUE!
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- 4 out of 5 experts endorse tissues
- This is going to establish Ethos because I'm setting a backstory of the history of tissues. I do this by showing the year in the top right and that's eventually going to establish ethos because I'm going to say how tissues have been around since 1924.
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- This slide shows a tissue box which everyone is familiar with. This is helpful in establishing Ethos because tissues have a reputation and everyone knows them and their effectiveness.(By the way there were no tissue images so I made my own with a napkin and a cardboard box haha.)
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- Even I use TISSUES
- An expert's opinion can help people be convinced that a product is safe and a good purchase. Experts in this image recommend tissues which builds tissues ethos.
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- A lot of consumers like when their product uses good organic and natural materials. This image claims the product uses all natural materials and it is also shown in a natural environment which provides more credibility and ethos.
- ALL NATURAL MATERIALS
- This image depicts a rich man saying he uses tissues. This establishes ethos because it adds credibility to tissues because even such a wealthy man acknowledges the quality and effectiveness of tissues.
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