How Nike's Use of Mass Media Supports Critical Theory by Griffin Reische
Storyboard Description
by Griffin Reische
Storyboard Text
- 2018 Advertising $1.4 Billion!
- 2018 Operating Revenue$4.4 Billion!
- Mass Media UsageHigh!!
- Nike, Inc.
- 2018 Profits$1.9 Billion!!
- Operating in 190 countries!
- Apparel, shoes, sporting goods
- Many subsidiaries including Converse, Cole Haan, Hurley
- Billboards
- TV
- Magazines
- Social Media
- Nike's mass media advertising is worldwide and everywhere. This increases demand, customer loyalty, and most of all their company revenue. The increased desire for their products stunts consumer's imagination and leads to standardization.
- Air Jordan 1
- Lebron 17
- KD (Kevin Durant) 13
- Kobe 5
- Ronaldo
- Nike uses mass media to show off the star athletes they hire to represent their brand. This gains the attention of fans and creates hegemony among their consumers to only purchase their brand. No attention is given to athletes who are not stars.
- Just do it!
- Find your Greatness!
- There is no finish line!
- Make it count!
- Stop DreamingStart Working
- Nike uses mass media and the power of persuasion to brainwash their audience. The desire for their overpriced, often impractical goods promotes social inequality and elitism.
- Air Jordan 1
- Air Jordan 2
- Air Jordan 3
- Air Jordan 4
- Air Jordan 5
- Air Jordan 6
- Air Jordan 7
- Air Jordan 8
- Air Jordan 9
- Nike uses mass media and planned obsolescence to incessantly release new merchandise that is very similar to the "old" merchandise but makes people feel like they need to upgrade. The youth market is a particular target for this exploitative practice.
- Air Jordan 10
- Air Jordan 11
- Air Jordan 23
- Air Jordan 12
- Negative Consequences
- Capitalism prevails
- CommodityFetishism
- Alienation
- Disruption of social norms
- Commodification
- Quantity, not quality
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