detailed persona - bridget
Storyboard Text
- Ageless Marketing
- Target ATTITUDES not AGE
- Who am I?
- I am a Silver Traveler - I've worked all my life, traveling is my reward
- Sources of Marketing
- I'm looking for a personalized experience.
- Relationship facilitationEnrichmentHaving funImmersive Experiences
- She/He is 55+ years oldRecently retired - traveling is their rewardI might be dealing with empty nest - looking for new adventuresI am educated and affluent - pursuit interests and hobbies and are passionate about learning
- Membership sites (resorts, vacation sites, all inclusive sites)Travel agentsMix of online, digital and word of mouth
- Strategies
- Put us in the picture!
- The Silver Traveler
- Pain Points
- Representation of older adults in marketing materialsTalk to the mindset and not the age - forget about sterotypesEmphasize value, not priceThink about the solo WOMAN traveler Convenience and comfort
- Forget the stereotype - I still feel young!
- Worried about safety - large of proportion of women traveling soloI can't leave my pet alone at homeAccess to health and travel insurance
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