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- Hi Karin...It's almost my birthday, I need you to come with me to buy some clothes for that day
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- Sure, where do you want to go?
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- I was thinking of going to Zara or Forever 21
- Anna...those are a fast fashion stores, do you know what it is?
- No, I don't know what is that
- Okay, so let me show you...
- In 1980's, consumers knew for the first time what cyber technology was, transnational companies and electronic media.
- With the help of globalization, the way people dress began to expand all over the world,
- And these three innovations changed the way fashion was produced, marketed, sold, bought, used and discarded.
- And with the help of technology, online shopping was created that today allows you to buy clothes from the comfort of your home
- Fast fashion accelerated its production process and became haute couture fashion at low prices
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- -50%
- Today we throw away more than 16,000 tons of clothes every year, 816% more than 50 years ago.
- But not everything is positive, fast fashion is one of the most polluting industries in the world
- For example: to produce a cotton T-shirt you need about 2,700 liters of water. What makes this sector one of the most polluting for the seas and oceans
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