1977
Storyboard Text
- We need to understand why customers are not connecting with our products.
- We've been studying the decline in sales for our new athletic gear line. Something is clearly not working.
- The Power of Anthropology in Research
- I've been reading about the power of anthropology in research. Maybe we should consider taking an anthropological approach to understand our customers better.
- Anthropology can help us dive deep into the cultural context and motivations of our customers. We can uncover what our products mean to them and why they choose them.
- The Power of Anthropology in Research.
- Let's conduct ethnographic interviews with our customers, observing their behaviors and understanding their daily lives.
- Weeks of in-depth interviews and observations.
- Our research reveals that our customers want products that support healthy lifestyles, not just competition.
- Look at these patterns of behavior we found. Our customers are not just looking for athletic performance; they want products that enhance their overall well-being.
- Team brainstorming ideas for the new brand strategy
- Revolutionizing Our Brand Strategy
- Based on these findings, we need to reshape our brand strategy to focus on inclusivity and a movement towards living healthier lives.
- Let's engage with fitness communities, collaborate with influencers, and create campaigns that inspire people to prioritize their well-being.
- New Brand Message: Empowering Healthy Lifestyles.
- Our new brand message should be about empowering individuals to lead healthier lives, making our products accessible to everyone.
- After weeks of implementing new brand strategy
- Positive customer feedback.
- Impressive sales growth following the implementation of the anthropologically informed brand strategy.
- Our anthropological approach transformed our brand and connected us with our customers' true desires. Anthropology truly has the power to revolutionize research and design.
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