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Man I really wish I had this car instead of my stupid bike.
John has no car and only has his bike for transportation after not paying his car payment and now wants to buy a new car instead of riding his bike 30 miles to work.
Evaluation of alternatives
After 5 years of riding his bike to work John decides to look around and see if he can find a car that he would wanna buy.
John goes to the dealership to look at the car and ask questions about it so this is external information search.
John is also looking at a truck that he may buy but he is looking for the best option in his price range
John decides to buy the car instead of the truck because the car was cheaper and had less miles and was more comfortable for him.
A week after buying his car John is happy with the decision he made with buying the car instead of the truck.
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