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Unknown Story
Updated: 9/24/2020
Unknown Story
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Storyboard Text

  • Set the scene
  • Need recognition
  • Man I really wish I had this car instead of my stupid bike.
  • Information search
  • John has no car and only has his bike for transportation after not paying his car payment and now wants to buy a new car instead of riding his bike 30 miles to work.
  • Evaluation of alternatives
  • After 5 years of riding his bike to work John decides to look around and see if he can find a car that he would wanna buy.
  • Purchase
  • John goes to the dealership to look at the car and ask questions about it so this is external information search.
  • Post-Purchase behavior
  • John is also looking at a truck that he may buy but he is looking for the best option in his price range
  • John decides to buy the car instead of the truck because the car was cheaper and had less miles and was more comfortable for him.
  • A week after buying his car John is happy with the decision he made with buying the car instead of the truck.
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