Customer Journey Map for HR Hailey

Customer Journey Map for HR Hailey
You can find this storyboard in the following articles and resources:
Business to Business Journey Maps

B2B vs. B2C Customer Journey Mapping

Journey Maps are narrative stories of your users that allow you to see how a customer may have a need for your product, how they would come across your product, and how your product can benefit them. Creating these maps lets us realize where we may have flaws or gaps in our marketing strategy or use case scenarios. Having a real and relatable customer story allows us to come up with the most logical solutions for our problems.

Customer Journey Mapping

How to Create a Customer Journey Map

By Aaron Sherman

This is the fourth part of our Illustrated Guide to Product Development series. Part of product development is understanding your customers. Customer Journey Mapping is the process of looking at the end-to-end series of events that make up the entire story of before your product/service, using your product/service, and after. These maps can become quite long and involve many actors or personas. They may not even be linear. By examining these different customer journeys, it is possible to identify key use cases that your product/service needs to do incredibly well. This should include anything that is currently causing a lot of customer grief (often for no good reason), and use cases that really improve the core product offering.

Check out some of our journey map resources!

Storyboard Description

Customer Journey Map / Customer Journey Mapping

Storyboard Text

  • Acme Co has a Morale Problem
  • Employee retention rate is becoming a problem.
  • HR Hailey Begins to Research Ideas
  • Improve Company Moral
  • Ten Quick and Cheap Tips to Improve Company Morale
  • SoLoMoFoo is First Discovered
  • Ten Quick and Cheap Tips to Improve Company Morale
  • Workplace Social Food Sharing Network
  • Call to Action to Get Started
  • • Share Free Food at Work • Increase Sense of Community • Quick and Easy to Get Started
  • Email Setup Instructions
  • HR Hailey is informed by the CEO that morale in the company is low, and this is causing employees to quit.
  • IT Ivan Recieves a Notification
  • To: IT IVAN
  • HR Hailey would like you to install and deploy SoLoMoFoo to your company. This should take about ten minutes and is completely painless. Thanks, SoLoMoFoo Team
  • HR Hailey doesn't know what she is looking for and starts by reading a few blogs looking for tips and tricks.
  • The Following Week
  • Is it just me, or is work more fun now that SoLoMoFoo is causing all these impromptu snack breaks?
  • The idea of sharing food and creating more of a community in the office intrigues HR Hailey.
  • One Month Later
  • After reading the SoLoMoFoo website, HR Hailey is even more convinced this is a great product and emails instructions to IT Ivan.
  • Well Deserved Praise
  • Our latest employee happiness survey is the best it has been in months. Thank you!
  • IT Ivan receives an email with instructions and is easily able to setup and deploy SoLoMoFoo.
  • Acme Co. has really gotten into using SoLoMoFoo and lots of great conversations are happening in the kitchen.
  • HR Hailey reviews the usage of SoLoMoFoo to really see how much people are using it.
  • People are using SoLoMoFoo a lot.
  • Charlie the CEO invites HR Hailey into his office to congratulate on her on quickly and cost effectively improving team morale.
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