Sagrada 1

Sagrada 1

Storyboard Text

  • 1.View of city skyline (2.5 SECONDS)
  • 2.Protagonist introduction (2.5 SECONDS)
  • 3.Closer view of protagonist walking through a city (2.5 SECONDS)
  • Static long shot of city skyline. Greyscale filter applied. Introduction to setting. Song that plays throughout the advert is 'Walking on a dream' by 'Empire of the sun' being topical because the protagonist is walking through a negative dark setting which slowly transitions to a positive bright setting. The juxtaposition of the song and the greyscale setting is very prominent and also adds humour.
  • Market shot (3 SECONDS)
  • Cut to long, establishing and moving tracking shot of protagonist (person in colour) walking against crowd Blue arrow shows direction of camera, tracking protagonist. Grey arrow shows direction of travel of crowd. Red arrow shows protagonist direction of travel. Greyscale filter applied, even to the sun.
  • Market Shot + POV (3 SECONDS)
  • Protagonist smiling and walking against crowd of greyscale people symbolising their uniformity and lack of uniqueness. Reinforces protagonists strong sense of identity and style. Red arrow shows protagonist direction of travel. Grey arrow shows direction of crowd travel. Medium shot. Greyscale filter applied. Moving tracking shot of protagonist.
  • Newsstand (3 SECONDS)
  •  Close Tracking shot from behind, of protagonist walking.Grey arrow shows direction of crowd. Red arrow shows direction of protagonist. Greyscale filter applied. Slowly zooms and transitions to POV slide (next slide) of the protagonists view of life and of the crowd +surroundings
  • Tracking, Point of view shot of protagonist walking through Grey crowd, can finally see faces of crowd are sad/angry. Grey arrow shows direction of crowd. Greyscale filter applied. Blue arrow shows direction of travel of camera and protagonist.
  • Cut to protagonist at a market stall pointing to a copy of 'Sagrada' Magazine in colour also! Symbolising Sagrada offers colour and positive energy. Greyscale filter applied.
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