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Marketing
Updated: 10/3/2020
Marketing
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Storyboard Text

  • The Economic Utility of a Calendar!
  • Form Utility: In a factory, the lumber is turned into paper and the paper is binding together to make the calendar.
  • DO NOT GET THESE CALENDARS WET!The ink on these calendars will run if they get wet.
  • Place Utility: Andy wants a new calendar so he goes to his local Target to buy new one. As soon as Andy enters the store, a large display of different calendars catches his eye.
  • Time Utility: Andy went over to the display to see so many different calendar themes to pick one. The assortment of themes were there because it was around New Years and many people were buying calendars for the new year.
  • Information Utility: Andy sees a large sign saying that the colors on these calendars will run, and the calendar will be ruined if it gets wet.
  • Possession Utility: Andy chooses a animal themed calendar and purchases it with his credit card. The calendar now belongs to Andy.
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