You can find this storyboard in our article for User Empathy Mapping.

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User Empathy Example

User Empathy Example
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Storyboard Text

  • I want to try out the product
  • More research
  • Do you have any special deals? 
  • Purchases product
  • This is too expensive
  • Asks for free trial
  • DOES
  • SAYS
  • How much does this cost? 
  • Walks away from product
  • Asks friends or colleagues what they think
  • What's the refund policy?
  • How to I buy this? 
  • Lists pros/cons
  • USER
  • This product seems confusing..
  • Unsure
  • Is there any customer support available? 
  • This was a great purchase
  • Wow! This sales process is great!
  • Excited
  • How do I get started? 
  • Anxious
  • THINKS
  • FEELS
  • This was a waste of money
  • Why would I use this product? 
  • Overwhelmed
  • I wonder if there's a better alternative
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