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User Empathy Example
Updated: 12/4/2018
User Empathy Example
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User Empathy Mapping

User Empathy Mapping

Start a User Empathy Map

A user empathy map is a visual tool for product developers who want to gain a deeper and more personal understanding of a certain subset of users. A standard user empathy map focuses on what the user says, thinks, does, and feels throughout their engagement with your product or service process. User empathy maps should be created and analyzed by your team in order to form a consensus on how they believe their users react emotionally to certain aspects of their product.




Check out some of our journey map resources!


Storyboard Text

  • I want to try out the product
  • More research
  • Do you have any special deals?
  • Purchases product
  • This is too expensive
  • Asks for free trial
  • DOES
  • SAYS
  • How much does this cost?
  • Walks away from product
  • Asks friends or colleagues what they think
  • What's the refund policy?
  • How to I buy this?
  • Lists pros/cons
  • USER
  • This product seems confusing..
  • Unsure
  • Is there any customer support available?
  • This was a great purchase
  • Wow! This sales process is great!
  • Excited
  • How do I get started?
  • Anxious
  • THINKS
  • FEELS
  • This was a waste of money
  • Why would I use this product?
  • Overwhelmed
  • I wonder if there's a better alternative
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