Marketing
Storyboard Text
- STAPLES
- The Economic Utility of a Pencil
- Form Utility: Pencils are manufactured from scrap wood and graphite at factories in bulk.
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- Place Utility: When back to school season comes around, kids start to rush to Office Max, Target, and Staples to buy their supplies. Jenny finds herself a pack of sharpened #2 pencils at the front of Staples.
- Time Utility: Jenny couldn't choose between the pencils or the colored pencils because both were on sale for the back to school season!
- Information Utility: Jenny reads the label and finds out more about the pencils. As she reads, she realizes that she saw a few ads from that company in her email and it is highly recommended.
- Possession Utility: Jenny thinks that the pencils are more useful then the colored pencils. She picks up the pencils and purchases them. She now owns the pencils and is ready for school.
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