Promotional Storyboard for Oxfam
Storyboard Text
- Oxfam Organisation
- Promoting Oxfam
- Target Audience
- The Oxfam Organisation transforms lives on a daily basis and in-order for this to keep on taking place, Oxfam needs to raise awareness and raise additional funding.
- Advertising Medium
- In-order to raise funds and awareness, the implementation of the Promotional Mix theory is essential. This mix includes advertising, public relations, sales promotion, direct marketing and personal selling.
- Oxfam Message
- The targeted audience are of all age groups and genders.
- Oxfam Action
- Advertising through facebook is one of the best ways of reaching customers effectively and it is free of charge as well. Using facebook will also mean customers can feedback on the services provided and has no limitations as to what needs to be advertised and for how long.
- "We won't leave with poverty".
- Charity donations are acceptable through phone, online payments or social media platform. Feedback will be collected through the social media platforms and via the Oxfam website as well.
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