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  • Allowing your staff to use social media at work can boost morale and actually improve employee engagement for a number of reasons
  • Morale and employee engagement
  • if you encourage your employees to utilise it day-to-day, posting fun, friendly things about the company, sharing interesting articles and posts and just generally showing off how much they love their job, it’ll really (really) boost your employer brand.
  • Employer branding
  • Branding
  • We all like to hear from real people – not just salesy social media robots and if your staff publicly display the happy company culture, showing off fantastic customer service and engaging with people on a personal level – others will warm to them and your brand.
  • Hacking, viruses and scams are so common these days and a huge proportion of them originate on social media.
  • viruses
  • Mistake
  • And it’s not always a case of an employee making a mistake and posting something stupid; the very act of posting on social media could annoy your clients.
  • misuse
  • No matter what your thoughts are on social media in the workplace, it’s pretty safe to say that if you do allow it there will be a certain amount of time-wasted.
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