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  • Awareness
  • Mark: We finished the work for today.I am starving!Dave: Yeah, me too.
  • Consideration
  • Dave: I need to eat something fulfilling and tasty.Mark: You want to grab a stake?Dave: Yeah sure.
  • Consideration
  • Mark: Here are some of the best meat shops in the city. But which one should we go in?
  • Dave: We have to go in the red one right there. I know from the boss that it is the best.
  • Two middle aged men are finishing a long day at the office. They are hungry after it.
  • Evaluation
  • Mark: But isn't it a bit expensive?Dave: We worked hard today, we deserve it! Also if the boss eats it, it is worth it!
  • Then on their way out of the office, comes the dilemma where to eat? They want something good and tasteful for dinner, to finish their day with. They both decide to eat a stake.
  • Preparing 
  • Dave and Mark go to the town to choose from the best butcheries in the town. The meat is high quality and the decision is thought. But Dave has heard some great recommendations for this one place, from his boss, and they decide to go there.
  • Additional thoughts / Loyalty 
  • Mark: Wow, this is awesome! You were right, it definitely is worth the cash!Dave: I told you.
  • After they have bought some Wagyu steaks, Mark is surprised of the price and isn't sure if it is worth it. Dave explains to him that they have earned the right to splurged on some good quality food today.
  • As they were cooking Mark starts to see that the steaks are unique and he hasn't seen something like them before.
  • Mark: Did you saw this marbling on the meat? Keep it juicy! Don't overcook it!
  • At the end Mark is glad that they bout the Wagyu steaks from this butchery, because they are marvelous and he will for sure continue to buy meat from there.
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