Hi i'm Emili and today im taking you through the 5 utilities of clothing store Pacsun.
Utility- adding value to a product
Form utility is making raw materials and turning them into something more useful.
Place utility is a place where consumers can buy the products.
The five economic utilities all are needed to produce and market an item. My example is Pacsun.
Time utility is having a product or service available at a certain time of year or convenient time of day.
Form utility for Pacsun is taking fabric such as cotton, polyester, spandex, and wool and making it into the next trends in fashion to provide teenagers.
Possession utility is the exchange of product for money.
Place utility would be Pacsun stores located at malls or even online stores to make it more accessible.
Information utility is communication with the costumer.
During summertime, Pacsun has a summer clearance sale for winter clothing that had not been sold. They also have a sale every holiday. Their online store is open 24/7 and their store hours depend on the mall that they are in.
The girl above used her mom's debit card to purchase online. he package has shipped and she is taking it from the front door. Other ways to pay are credit, cash, Paypal, and even afterpay to pay in increments of orders over $35.
Information utility is getting information from Pacsun magazines and also they have many ads on social media.