Why we lost the sale
Storyboard Text
- Hello Mr. Bengals Buyer, My name is Mr. Supplier for Wilson footballs. Would you be interested in purchasing footballs for your next season?
- I am sorry, but we just created a contract with Nike
- why did you decide to go with them ?
- I understand. I am sorry we cannot give you a lower rate than what we have as it would not be profitable.
- they were able to give us a fantastic rate on footballs because they supplyso much of our team's apparel and equipment
- I am so worried to tell my boss that I lost the Bengals account
- the Bengals created a contract with Nike and will not be purchasing footballs from us because they gave them a price we could not be competitive with
- I understand that they gave them a rate we could not compete with. Instead let's focus on teams who are loyal to our product and expand to more college teams
- it is more profitable for us to focus on our loyal accounts as they are a long-term buyer that values our relationship and because they are loyal to our product they pay premium prices
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