Minority Influence
Storyboard Text
- Attention drawn to issue
- Consistency of position
- Cognitive conflict. Challenging view
- Suffragette throws herself under a horse at the Epsom derby to draw attention to the issue and highlight the problem.
- Augmentation Principle
- The suffragettes are consistent in their position and with the same message. Repeated attacks cause civil unrest
- Snowball Effect
- The actions of the suffragists challenge the status quo at the time. People seriously consider the meaning of the movement.
- Social Cryptomnesia
- Hunger strikes by the imprisoned suffragettes show sacrifice which draws more attention and makes people seriously consider why the suffragettes would do this to themselves unless they truly believe.
- The Snowball Effect starts, meaning that many people move from the majority view to the minority. More and more have started to support the movement.
- In the future, people may have a memory of change occurring but may not have any memory of events leading up to the change. Seems fair for women to have vote and is easy to forget sacrifices. Becomes normalised
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