Hi I'm Dwayne Johnson and this little guy here is Rover
And I'm Kevin Hart today we are talking to you! Yes you!
ASPCA
By donating one dollar you can help animals like Rover here have food, water and a home
If you donate today you could help save an animals life
ASPCA
"Opening Scene"
THESE ANIMALS NEED YOUR HELP!!THEY ARE BEATENED, TIRED, HUNGRY, THIRSTY, AND SCARED.IF YOU DONATE TODAY YOU WILL HELP THESE PRECIOUS ANIMALS FIND A NEW HOME.JUST BY SENDING ONE DOLLAR YOU CAN HELP MAKE A DIFFERENCE!!www.fakewebsite.com
ASPCA
Ethos: Dwayne "The Rock" Johnson and Kevin Hart are two friends and celebrities. Their celebrity status is being used to make people donate.
ASPCA
The celebrities talk about why donating will help the animals
ASPCA
Logos: It gives facts on homeless animals and why you should help them
homeless cat
Pathos: People will see the animals and see how much they need help.