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Ethos Pathos Logos

The Rhetorical Triangle: Ethos, Pathos, Logos

By Katherine Docimo and Kristy Littlehale

A great way to enhance understanding of effective arguments is to through Ethos, Pathos, and Logos. Ethos is the credibility of the speaker or writer; pathos draws the audience in through emotional connection, and logos uses logic, reasoning, evidence, and facts to support an argument. A key to strong persuasive writing is the ability to dissect and validate, or debunk, the rhetoric of other arguments.

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Storyboard Description

Ethos Pathos Logos - Ethos in Action. Demonstrate the use of Ethos in an argument with a comic!

Storyboard Text

  • I am a Doctor of Dental Surgery...
  • ...and I recommend Klean toothpaste...
  • keep your teeth white!
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