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  • Do you care about the environment?
  • #ZeroWasted
  • W
  • It starts with a photo of Crested Butte and then the words show up.
  • Why Zero Wasted?
  • Show various images of sustainable actions happening on campus like: the rocket composter, organics guild and sustainability coalition, recycling options.
  • Close by showing the Western W logo and our slogan which connects all the previous to the college.
  • Why Zero Wasted? - Makes the consumer think and problem solve List various problems and how zero wasted can help the world
  • Have Jane come in and ave her give some facts about sustainability. Mention her website and past to create credibiity
  • Have Jane xplain the ethical and environmental reasons and data why we, specifically the target market should act on it and how important it is.
  • !
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