5 Forms of Utility Example
Storyboard Text
- Today I'm going to teach you about the 5 economic utilities! YIPEE!
- I hope I remembered all the ingredients
- I like that cupcakes are easily accessible!
- The 5 Economic Utilities! By Mrs. Meagher
- I just LOVE these pink and heart shaped Valentines Day cupcakes! They are available to purchase and make during the PERFECT TIME (cough, cough) every year! Just before February 14th!
- Form Utility: Changing raw materials or putting parts together to make them more useful. Example: Eggs, milk, butter, flour, sugar, oil, and chocolate make CUPCAKES!
- You mean I can't put this $1.99 cupcake mix on layaway?
- Woooooooow (SMH)
- Place Utility: Having a product in a convenient place for customers to buy it Examples: Supermarket, Bakery,
- I can tell by the INFORMATION on the signs that they have my favorite type of cupcake, pumpkin spice!
- WE HAVE BASIC CUPCAKES! Come and try one today!
- Time Utility: Having a product available at a certain time of year or convenient time of day. Examples: Most people enjoy cupcakes as dessert for lunch or dinner. Having them available for purchase during those hours. Having premixed recipes and items to make cupcakes at home accessible during grocery store hours. Having holiday themed cupcakes right before that particular holiday.
- Possession Utility: The exchange of a product for some monetary value. Example: Being able to purchase cupcakes with cash, credit, and checks.
- Information Utility: Communication with the consumer about your product of service. Making people aware your product or service exists. Example: Advertisements for cupcakes. The nutrition label. The packaging itself.
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