The camera is severely zoomed in. The presenters then are heard speaking badly about the product and those who would use it, not realising they are currently being filmed.
Their attention is refocused on the filming and they realise that they are zoomed in on the monitor.
the scene then cuts to footage of the product whilst being introduced by the presenters.
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Background via green screen is a studio. Presenters explain what the mug does.
Cup is featured again with smoke effects and background music.
The clips then zoom out and the facts on where to find the item is shown with pop ups.