Managers SMART
Updated: 6/17/2020
Managers SMART
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Storyboard Text

  • Business Context
  • Specific
  • 50
  • Measurable
  • Montblanc's sales manager wants to increase the sales of the gift set. To make this objective SMART, they would present it in the following way:
  • Achievable
  • Sell 50 gift sets in each store during the week leading up to Christmas
  • Realistic
  • Ask the manager to submit sales totals at the end of each week
  • Time
  • X
  • X
  • December
  • X
  • X
  • X
  • X
  • X
  • Merchandising and sales training for a proactive proposal of gift sets
  • Stores sell an average of 10 gift sets per week throughout the year. There is traditionally a sharp increase of gift sales around Christmas. With sufficient marketing in the month before Christmas, the objective can therefore be achieved
  • The goal must be achieved by 24 December
  • X
  • X
  • X
  • 24
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