The story of collective action and psychological change
This is the story of how participants in a campaign to save a forest, after conflict with the police, came to see themselves in a new light (through a change in their social relations) changing both psychologically and behaviourally, and how those changes stayed with the participants in their life outside the campaign.
You shall not pass
I'll sit here so you can't reach the trees
Save the forest!
To ensure that the deforestation work could carry on the police called for reinforcements. However, the police were not the only ones being reinforced...The activists came out in even larger numbers from all over the country
I need to call for reinforcements to get help to stop these activists from interfering with the deforestation work
Save our forest!
We'll never give up!
Why are the police carrying that old man away?!
When both sides were reinforced a week of clashes between the police and campaigners followed. The campaigners spent their days occupying the forest, and the police physically evicting the campaigners from the area by carrying or dragging them out of the deforestation area
You're acting illegitimate!
You're violating our human rights!
Why are the police dragging that girl away?!
Why are the police treating me like a terrorist!?
As long as I'm sitting in this tree they can't cut it down
Shifting from seeing the police as a force defending human rights and 'being on the right side' to seeing the police as illegitimate, the campaigners became more united creating a stronger 'us' in opposition to the police ('them').
We were a bit suspicious about you kids, but I see now that we're just the same
It was so powerful the way we all came together and protected the forest. I feel like I can take on anything now!
Look at that, militant vegans and meat-farmers holding hand fighting side by side
The campaigners related various psychological changes to their involvement in the campaign to save the forest (through the conflict with the police, and becoming united as one group). Changes that endured over time and to other contexts
I feel much more confident, this job interview will be easy
I'm not eating meat again, it's just not right
Down with the government!
I've made so many new friends
This protest is the same as the one in the forest
The changes that emerged through the campaigners' new view of their social relations (becoming in opposition to the police and unified with the group of campaigners, along with possible and legitimate behaviours in connection to those relations) stayed with the campaigners and endured as they perceived new contexts as the same, based on those social relations
I stood up for myself today, just because I'm old doesn't mean I'm weak
Does anyone want some vegan cake?
Created by Sara Vestergren on www.storyboardthat.com