SPEX313 Assignment
Storyboard Text
- Sport NZ's Women and Girls Strategy
- What is this about?
- VO: Sport NZ's Women and Girls Strategy was developed in 2018 because of the clear inequalities women and girls face when it comes to participation, and their wider involvement and visibility within sport and active recreation in New Zealand (Sport NZ, 2018).Description: The young girl is watching TV with her mother wondering what the strategy is and why it is necessary.
- VO: The policy aims to ensure all women and girls are visible, feel positive about the contribution they make, and value being involved and participating in all levels of play and sport (Sport NZ, 2018).This has been done by removing barriers in the three priority areas of leadership, participation, and value and visibility.Description: Women and girls visibly enjoying participating in physical activity.
- VO: Sport NZ have invested $10m over three years on 9 initiatives put into place, as a means to increase women and girls sport participation. Key initiatives include: a role modelling change within Sport NZ and implemented throughout all partnering sporting boards where 40% of board members must be female, and an integrated marketing campaign to increase participation, visibility and value of women in sport.Description: Board meeting in an office showing at least 40% women at the desk.
- VO:As stated by the New Zealand Ministy of Foreign Affairs and Trade, the implementation of strategies like this are important because “gender equality and women’s empowerment is a basic human right and a core objective of effective and sustainable development. Gender equality provides the foundation for a fairer, healthier, more representative and safer society, increases productivity and improves development outcomes for all” (NZ MFAT, 2021).Description: Women and man standing on either side of frame with their own light, signifying equality.
- VO: This is good for New Zealand’s economy as it is enhancing the diversity of the country’s workplace allowing a wider range of citizens more opportunities. In hand, this will likely develop social relationships more so between genders as they will be working together in an environment previously much more male dominated.Description: The women and man coming together to share the light, signifying equality and togetherness.
- Policy
- VO: Recognition of need for change and the history of women’s rights is not new, and has historically guided the policy process in New Zealand. The Women and Girls Strategy is just another example of how sport policy processes are shaped by society’s current political and moral perspectives.Description: Lightbulb above women’s head that something needs to change and equality needs to be prioritised (set in the 1800's).
- TO DO LIST
- VO: Institutions have previously been defined as the influence of existing formal or informal rules, procedures, routines and conventions embedded in political life (Hall Taylor, 1996). Put simply, institutions are rules that structure behaviour. Policies are like institutions in the way that they both guide behaviour.Description: Three different things the three key institutions represent that guide the policy process – state, family, market.
- VO: Institutions are also metaphorically defined as the tracks laid down before a policy is even made. They determine how we make subsequent policy from that point on, and are ultimately the rules that guide these policy decisions.Description: The train tracks are leading to a new policy representing institutions.
- Institutions
- VO: Evidently, institutionalisation has led to the Women and Girls Strategy being put in place. This is because the Government has clearly provided sporting boards with directions and has defined the responsibilities that sporting boards now hold (Lowndesand Roberts; Offe), this being 40% of boards having to be female.Description: Man from the government standing at a board meeting giving everyone else instructions to follow, in a board room previously dominated by men.
- 1900 Olympics
- VO: This was done by the Government putting pressure on these boards by threatening the stoppage of funding if the boards were to not comply.Description: The same man from the government taking away funding from a group of board members around a table.
- VO: Additionally, historical institutionalism is another, more specific idea of institutionalism, leading to the Women and Girls Strategy being put in place. Historical institutionalism is understanding how historical factors and the development of institutions shape political and social outcomes in the present.Description: The woman is looking back into the past to when women were finally able to compete in the 1900 Olympics, tennis being one of the few events they were allowed to play. This was a big deal in the development of gender equality.
- VO: Historical institutionalism is especially attentive to the way in which institutions distribute power unevenly across social groups and emphasise how some groups unfairly lose while others win (Hall Taylor, 1996). This is important to remember because when looking at gender equality historically, it is well known that women have always faced tremendous gender disparities.Description: Man and woman standing in front of their boss, the size of the money bags represent how the man got a higher paycheck than the woman, signifying inequality.
- 1893 - NZ Women Gain Right To Vote
- Sport NZ's Women and Girls Strategy
- VO: Historical institutionalists also believe that institutions that solve collective action problems are particularly important in understanding political outcomes (Thelen, 1999). This is important considering the Women and Girls Strategy was put in place to help improve the problems women face, specifically when it comes to underrepresentation in leadership and government roles in the sporting domain. The institutionalisation driving this was put in place to decrease this problem that is so easily acknowledged in so many aspects of today’s world.Description: The woman is driving down a road. The road represents the progress that is being made to decrease this problem but there is still a long way to go.
- Thank you
- VO: This type of institutionalism demonstrates how choices among institutional arrangements are constitutive moments that channel consequential political and economic developments (Clemens Cook, 1999). An example of a historical institutional arrangement that would’ve ultimately had an impact on the implementation of the Women and Girls Strategy would be Kate Sheppard successfully campaigning to grant women the right to vote in NZ in 1893.Description: Kate Sheppard campaigning to grant women the right to vote in New Zealand.
- VO: In other words, historical institutionalists believe history is not a chain of independent events (Steinmo, 2008), but events that are interconnected. They would argue that expectations are moulded by the past and that ‘new policies create new politics’. Once again, when looking at something like women achieving the right to vote, this opened up a whole new conversation about what women should be able to do, leading to policies like the Women and Girls Strategy.Description: A chain showing women gaining the right to vote on one end, and at the very other end the Women and Girls Strategy.
- VO: Overall, Sport NZ’s Women and Girls Strategy can be studied through the lens of historical institutionalism by suggesting that past decisions and institutional choices are what led us to the implementation of policies like this. It has provided a framework for analysing the historical factors that have shaped gender relations and equality.Description: The woman on the right is thanking an older lady (women’s rights campaigner) that has come before her, allowing her to be where she is now.
- VO: Sport NZ’s Women and Girls Strategy has been very successful. As of December 2021, 65 out of 66 qualifying Sport NZ funded partners achieved the 40% female mark (Sport NZ, 2022). This has led to overall improvement in the quality of governance and board dynamics and more consideration of biculturalism and wider diversity opportunities (Sport NZ,2022).Description: The board members are standing around the table celebrating (50% men / 50% women)
- VO: The implementation of the Women and Girls Strategy highlights the shift NZ is making into the future where women and girls participation, visibility and leadership continues to be made a priority.Description: The bike moving forward illustrates the shift New Zealand is making into the future with policies like the Women and Girls Strategy. The wheels represent how historical institutionalism and institutionalism in general has driven the policy process.
Over 30 Million Storyboards Created