FashionMedia
Storyboard Text
- Woman dressed in sportswear enjoying a burger at a fast food restaurant. This is an oxymoron as stereotypically women wearing sportswear would be excersizing or eating healthy foods.
- In this scene we see A woman at her work office wearing sports wear instead of usual smart office clothes. This is clashing against the usual smart dress code of an office and is showing you can wear sportswear anywhere you go.
- This scene shows a woman going against the norm wearing a swimsuit and goggles shopping in a department store.
- In this scene there is a woman styling her sportswear with a handbag and sunglasses, she is using her sporty clothes in every day fashion.
- This scene is of two woman dressed in sportswear, they have decided to take the escalator instead of using the stairs, this shows it's ok to be lazy while wearing sportswear and clashes against the norm of having to work out in sportswear.
- A woman who wears her sportswear casually on a day to day basis, an example of this is in this scene as she does a school run.
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