SBI - personal money management
Storyboard Text
- Meet Vikas - a software engineer and an SBI customer.
- Vikas wants to start financial investments but does not know where to begin.
- On a friend's recommendation, Vikas starts using the SBI money manager app
- The app calculates Vikas' savings at the end of every month, based on his account debits & credits.
- The analytics engine looks at Vikas' savings, runs a credit check and recommends an appropriate investment product.
- Next time Vikas is searching for home loans, he gets a targeted ad from SBI for a Flexi Pay home loan.
- Vikas clicks on the ad & is taken to a personalized page with details of the home loan, the loan form pre-filled & a list of the extra documents needed.
- Vikas clicks on submit, his documents are picked up from home & he gets a loan approval within 24 hours.
- Vikas loves the personalized experience with SBI & tweets about it in his network.
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