Boss: "We need to expand. What can we offer out clients we don't already do?"
Staff 1: "Ummm we could do Web design and Development?"
Boss: "Come on guys. We already offer our clients high quality and expertise in both Web design and development".
Staff 2: We could offer event management and help improve and establish Media relations?
Boss:No! No! No! We already have a proven record of both establishing and maintaining strong media relations and managing all types of events. Its all on the website guys!
Staff 3: I've had a good idea. We could use our experience in marketing to help develop budding companies by creating marketing strategies and act us a consultancy for them...